Fresno: A Transformative Entertainment Company


Fresno is a transformative entertainment company using proprietary insights to reinvent the premium content model

  • Fresno and the world’s top storytellers are bringing “Television” to consumers on Facebook with a select group of brand partners
  • The consumption and virality of premium content on these distribution outlets produces unique insights for ongoing intelligent content creation
  • Brands are able to achieve the impact of television with the efficiency of digital distribution at scale, utilizing the intelligent reach of Facebook

Fresno combines the best of Hollywood storytelling with the best of Silicon Valley technology




Robert Goldberg – CEO

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Rob has spent many years building ideas into companies at the connection point where the business side of the creative world meets the creative side of the business world. He is an entrepreneur by default, by design and by delovely. Rob is currently the Founder and CEO of Fresno Inc. Prior to the creation of Fresno, Rob was the GM of Topps Digital Services, a business unit that was created when he sold the company he founded, GMG Entertainment, to The Topps Company in 2011. Prior to GMG Entertainment, Rob was the CEO of Gold Marketing Group, an entertainment marketing firm, and spent 7 years as an executive growing LAUNCH Media before it was sold to Yahoo! and became Yahoo! Music. Rob’s entrepreneurial spirit began early when at age 22 he was founder and CEO of the llizwe Trading Company, a youth-focused footwear and apparel company based in Cape Town, South Africa. Rob has a B.A. in English/Creative Writing from the University of Wisconsin Madison, which qualified him to be a bartender.

Grant Gibson – Head of Content Science

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Grant has spent the past 17 years in the media business, connecting audiences and content through data. He was most recently Head of Programming at AwesomenessTV, where he oversaw cross-platform content strategy, audience development, and channel operations. He came to AwesomenessTV as part of the Big Frame acquisition in 2014, where he was employee No. 1 and served as Head of Audience Development. Previously, Grant was Director, Strategy & Finance at ArcLight Cinemas where he helped shape the rollout strategy for the high-end movie theater’s growth from a single location to a national chain. Before that, Grant was Manager, Business Development at Twentieth Century Fox Filmed Entertainment Group, where he helped drive the studios VOD initiative. Grant received his bachelor’s degree from Middlebury College and his MBA from the UCLA Anderson School of Management. He lives on the outskirts of Los Angeles with his wife and two children; no dog yet, but rumors abound.

Amanda Hayward – Head of Fresno Studios

Before joining Fresno, Amanda was producing for CBS / Fremantle working on their flagship shows where her work was nominated for an Emmy. Prior, Amanda served as Vice President at GMG Entertainment where she oversaw the studio’s development and production of branded and sponsored content for client partners such as Facebook, Target, Best Buy, Burger King, and AT&T. Amanda’s passion for connecting brands to innovative content began as an executive at Embassy Row where the company developed and produced projects such as Mountain Dew’s First Descent and Pepsi’s 100 Concerts in 100 Days among others. Amanda also served as a creative executive at Matt Damon and Ben Affleck’s production company, Live Planet, working on the acclaimed series Project Greenlight. She attended University of Winnipeg in Canada where she studied film, sociology and feminist theory making her one smart nut.

Sharon Kopp – Head of Content & Partnerships

Before joining Fresno, Sharon was the General Manager, Entertainment at Whalerock Industries where she oversaw all divisions for the entertainment properties, including strategy, content licensing, partnerships, editorial, product development, marketing, and advertising. Prior, Sharon served as Vice President, Digital Distribution (Content Distribution & Marketing) for Viacom Media Networks where she was responsible for developing and implementing strategic relationships with digital and mobile partners as well as cable operators, including structuring, negotiating and executing deals, overseeing marketing efforts, as well as pursuing new distribution opportunities. Sharon was previously Assistant General Counsel, Business and Legal Affairs for Verizon FiOS TV & V CAST Mobile Video. Sharon received her J.D. from Fordham University School of Law and her B.A. from Northwestern University.
Tim Mohn – Chief Technology Officer

Tim is a 5 time entrepreneur. Most recently he was the CTO of Fullscreen (acq. AT&T/Otter Media), and previous to that worked as a Sr Executive at Comcast, TimeWarner, HBO (where he was the co-creator of HBOGO), NBCUniversal, and several startups in the video, crypto, data science, and healthcare spaces. He holds a few patents and is an active angel investor. Tim is a Tisch Fellow, and graduated from NYU where he learned to bend light, wires, and fiber, with an MS, Computer Science.

Brian Boys – Chief Product Officer

Before joining Fresno, Brian was the General Manager of Music at FilmTrack, a leading rights management service for the film industry. He joined FilmTrack following the acquisition of Dashbox Inc, where he served as CEO. Brian has 15 years experience in the internet and technology space. Prior to his role at Dashbox, Brian ran a successful consulting business helping traditional media businesses understand and exploit emerging digital opportunities. He also served as a Director at Yahoo! Music where he was responsible for the company’s strategic direction in markets outside the U.S. At Yahoo! Music, Brian oversaw product development and monetization for existing and new market opportunities. Before moving to Los Angeles in 2005, Brian, originally from Sydney, ran Yahoo! Australia & New Zealand’s entertainment business. He has a Bachelor of Arts and a Bachelor of Laws from Macquarie University in Sydney.